Flap your wings as tough as you can to obtain your Flugtag flying maker off the dock.
Red Bull Flugtag is a goofy yearly occasion where teams of Red Bull-fueled aeronautics visionaries obtain together to release their homemade, human-powered airplanes off a 30 ft high dock, wishing it will certainly soar across the water like an elegant albatross captured up in the North Pacific winds.
At least the suggestion at the very least.
The big flying devices finish up looking even more like an unsatisfactory duck as they take a steep nose dive straight from the side of the dock and right into the water, resulting in some attractive fantastic and also hilarious crashes.
To assist obtain individuals into the spirit of the huge occasion, Red Bull has actually partnered with VR/AR solutions firm Giant Lazer to develop a Flugtag VR experience that puts you in the flugtag workshop for a glance of what it’s like to construct your own flying maker making use of Red Bull cans, flip flops, cords, boxes, as well as life preservers.
Jakub Korczynski, CEO and also Founder of Giant Lazer, spoke with VRScout about their Red Bull Flugtag VR experience saying, “People like the flight technicians, where you have to move your arms rapidly to flap your digital wings.”
The power beverage firm has actually taken a special technique to their advertising and marketing by funding whatever from extreme professional athletes in sporting activities like BMX, airborne balancings, sky diving, wandering, and slag to extreme dancing competitors and also eSport occasions. Their Flugtag event, which attracts thousands annually, is simply one more example of the business outside-of-the-box when it concerns involving with customers.
Korczynski spoke about exactly how the collaboration between Giant Lazer and also Red Bull happened:
“Red Bull is consistently looking for brand-new innovative ideas to advertise their brand. We were checking a VR experience similar to Flugtag in our lab, as well as among our employee recommended that this concept would certainly work fantastic for Red Bull Flugtag. So we called them,” said Korczynski. From there the company demoed their idea to Red Bull who imediately fell for the principle. “That’s why our principle quickly caught on, and also they decided to partner with us.”
Red Bull Flugtag VR debuted during last year’s occasion with countless people aligning to delve into an HTC Vive to develop their very own flying equipment. Participants had the chance to not just watch the vertigo-ncuding activity, however in fact complete using their very own hand-built craft.
Bringing realism to the game indicated looking into Flugtag events from previous years. Giant Lazer took a look at picture archives and also maps to produce 3D models of Gdynia, Moscow, Belgrade, and also Istanbul. They also took a look at little details such as umbrellas, bands, wall screens, and buoys and made certain they all had the Red Bull branding.
Once you’ve assembled your’online stork’, you can take it to the dock as well as test your luck. Flap your wings as tough as you can utilizing the HTC Vive controllers! The tougher and also much faster you flap your arms, the far better you’re possibilities of rising gracefully from the dock; flap to little, and danger belly flopping into the waters below.
Regrettably, the COVID-19 pandemic has actually forced the termination of this year’s Red Bull Flugtag occasion, making it an excellent time for Red Bull to make their Flugtag VR experience readily available to the general public.
Anything is possible. This is Red Bull!
Image Credit: Red Bull/ Giant Lazer