A “location-first” mindset can lead to a whole new wave of location-based immersive amusement.
Strictly speaking, all experiences are location-based (save for the ones we have in our dreams as well as even then practically they’re bed-based). Instagram messages are identified with #FOMO generating lifestyle destinations. A scan through your cam roll will advise you where you took that best if unnecessary shot of your espresso and tonic high levels of caffeine hit. Snapchat tempts you to add location details stickers to your random blog posts. The place where an experience happens is practically as crucial as the important things you were doing at that place then in time.
Exactly how does VR play right into this after that, when the assumption is it either needs us to be hardwired into a video gaming PC or securely contained within the stringent four wall surfaces of our Oculus Quest guardian boundaries? In tribute to the 90s laser tag centres, a variety of go-there-to-do-it retail-style VR experiences have actually appeared both within and also past the manicured walkways of mall, inviting visitors to join IP-driven haptic “immersathons” that function as pay-to-play expansions of movie marketing cycles.